According to the New York Post, CBS has already begun the countdown to Katie Couric's arrival at the Evening News. In fact, the network has set their marketing, advertising, and public relations departments into high gear to announce the entrance of the previous “Today” show star as the new face of the “CBS Evening News.”
CBS is banking on Katie's ability to turn her daytime audience into nighttime viewers, but is CBS hoping for too much? Analysts at BetCRIS Sportsbook made predictions on how many viewers CBS Evening News will have on Katie Couric's first day.
"Katie Couric is America's Daytime Sweetheart," said Mickey Richardson, CEO of BetCRIS.com. "It will be interesting to see if evening viewers accept her as quickly as the daytime audience did."
Published: 2006-07-14
Bettor's enjoyed a good week with many favorites winning, especially in baseball. Sunday alone in baseball there were 13 defined favorites which won, so with results like that bookmakers generally have a tough time of it.
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2007-01-03 | permalink